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University of Wisconsin-Madison School of Business
The mission of the Wisconsin MBA is to be the school of choice for students who have a clear career objective. Our focused program facilitates real-world experiences, effective career networking and, ultimately, real success. Our MBA program combines the breadth of a great general management core curriculum and the depth of expertise in a critical career specialization. We achieve this expertise by designing programs that correspond directly to something real that companies need. For example, at Wisconsin you won’t major in marketing; you will choose a career specialization in brand and product management, marketing research or supply chain management. If your career goals are less clear, we are happy to sit down with you before you apply to help find a good match in our program. We know from years of experience that students who lack a clear career objective from the outset are at a higher risk of falling short of their goals. We would like to help you achieve your career goals. Top-tier firms look for strong candidates with significant expertise. At Wisconsin, you get both the tools you need to succeed in general management and the specialized experience needed to give you an edge early in your career. Our career specializations prepare you to be the perfect candidate. Each career specialization is lead by committed faculty members and is supported by professional staff who are knowledgeable about that particular career path.
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