CIM Ltd (Reg BVI) MBA programs are action oriented and are designed to accelerate the managerial and leadership development process in various disciplines. The MBA programs are designed for practicing managers with previous relevant education, training and work experience who are required to maje a major contribution to the policy of their organisations.
The particular focus of the program is to enable a manager to operate at a strategic level and to manage effectively within a complex and uncertain environment.
The close links which have been established with industry, commerce and the public sector have contributed to the development and design of the programs and means that students possesses the knowledge and skills of his subject matter.
Occupational field/ Target audience
The specific Targets of the MBA Programs are to:
- Enable students to gain a broad understanding of the managerial techniques of decision-making.
- Provide a global view of organisation and their environment.
- Enable students to face the challenges of dynamic international conditions.
- Underline the importance and significance to the increased managerial effectiveness and competence, and understand the strategic approach.
- Enrich students' development and managerial prospects through learning within the context of their own experiences, their current and future needs and the needs of their market and society.
Focus / Curriculum
Subjects:
1. Global Marketing Strategies
2. Marketing Planning and Control
3. Public Relations and Advertising
4. Marketing Communications
5. Information Technology
6. Marketing of Services
7. Practice of Marketing
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