Degree/Title: MSc Type of Study: Postgraduate (Further Education) Mode of Education: Full-time Focus: selling & marketing Focus: International Number of Semesters: 4 Start: Not Specified
Participant Information: Number of Participants: 11-20 Graduates to date: 0 International Participants: 90 % Average Age: 22
Year(s)
Country/Countries of Study: Switzerland City of Study: Lausanne Language used in classroom: English Accreditation: Yes through: Other Confirmed ECTS program points: 120 GMAT needed: No TOEFL needed: Yes (Number of Points : 80) Experience Required: None
Year(s) In leading position:
Not Specified Academic Degree Required: Yes
Costs: € 26000.00
Program Information
MSc Marketing
Program Length 2 years -20 modules given over 11 months (Sept July) and 12 months of Thesis with possibility to do an internship. There are two intakes per year September or FebruaryProgram Content
It is a Marketing degree where you will be trained in general business before going into the specifics of Marketing. We have put a strong emphasis on technology in Marketing with courses in Internet Marketing and Direct Marketing. Each module involves 40 hours classroom time with 20 modules in total and a 25,000 words thesis (Approximately 100 pages) to be completed in the second year.
Occupational field/ Target audience
The BSL MSc in Marketing is a truly innovative program built around new technologies. It is meant for students who want to embrace a career as Brand Managers, Account Directors, Marketing consultants or Advertising managers
Focus / Curriculum
Q1: Economics for Business, Ethics for Business, Corporate and Business law, Principles of Accounting and Finance, Mastering office 2007 and the Internet
Q2: Marketing planning and Business Development, Global Marketing, Project Management, Cross Cultural Management, Managing Social and Environmental Responsibility
Q3: Marketing Services, Managing Marketing (CIM), Direct Marketing, B2B marketing, Project Management in Marketing (CIM) Internet Marketing
Q4: Project Management in Marketing (CIM), Marketing communication, New Product Development and Innovation, Creating value and Strategy, Marketing research Methods and SPSS
