MarketingThe PhD program in Marketing is based on twenty graduate-level
courses: six marketing seminars, a statistics sequence, an economics
sequence, two to three courses in a related field, and six to seven electives,
as well as the dissertation. Of the twenty courses, eight can consist of
transfer courses for graduate work at other universities.
These courses assume that the student has a basic knowledge of various
business areas, computer programming, calculus, and matrix algebra.
The program's specific objectives are:
To provide an interdisciplinary environment for the generation of creative
ideas and hypotheses in marketing.
To provide sufficient analytic skills for evaluation (and implementation) of
these ideas (i.e., critical insight).
To provide training in the communication of these ideas to others.
To encourage a type of cumulative contribution to the marketing field by a
process of learning how to learn (i.e., the strategy of scholarly inquiry).
The program implements these objectives by means of a varied program of
seminars, joint research projects, and colloquia.
Occupational field/ Target audience
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Focus / Curriculum
List of Courses
Basic Courses
Students take: Economics (681, 682, 701, 705, 780, or
equivalent approved by Wharton Marketing Department Doctoral Coordinator) and
Statistics (510 and 550, and 511 or 551).
Major Field Requirements
The Marketing Department requires six PhD
seminars (MKTG 963, 964, 966, 967, 968, 969). These seminars cover those areas
of marketing in which all PhD Marketing students should have basic competence,
not only to understand the contemporary literature, but to contribute to the
future of the discipline. All Marketing students are expected to take these
seminars.
The seminars involve in-depth consideration of various aspects of marketing.
Ordinarily, a student taking these seminars will have already completed some
work in quantitative methods and perhaps also in behavioral sciences. The
general objectives of these seminars are to discuss contemporary research
problems and relevant literature and to describe concepts and techniques for
handling the research questions, current and future, in each of the following
fields:
MKTG 960 - Judgment and Decision Making Perspective on Consumer Behavior
MKTG 961 - Economic/OR Models in Marketing
MKTG 963 - Information Processing Perspectives on Consumer Behavior
MKTG 964 - Empirical Models in Marketing
MKTG 966 - Measurement and Data Analysis in Marketing
MKTG 967 - Research Methods in Marketing
MKTG 968 - Advanced Topics in Consumer Behavior
MKTG 969 - Advanced Topics in Marketing Research Related
Fields
Students also complete two to three course units of work in a
related field. A partial list of possible related fields includes:
Communication Research
Decision Processes
Economics
Econometrics
Information Systems
Operations Research
Psychology
Sociology
Statistics
Sample Program Sequence
Year 1 Fall
MKTG 967, MKTG 960, STAT 510 or 551, ECON 681 or
701
Year 1 Spring
MKTG 961, MKTG 966 STAT 511 or 551, ECON 682
Year 1 Summer
Marketing Preliminary Exam
Year 2 Fall
MKTG 963, MKTG 968, Electives, Research Paper
Year 2 Spring
MKTG 964, MKTG 969, Electives, Research
Year 3 Fall, Spring
Electives, Dissertation proposal defense
Year 4 Fall, Spring
Electives, Final dissertation defense
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